232: Out of Original Ideas? Try Recombination

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Recorded27 Jul 2020

Publishercontentinc.libsyn.com ↗

Handlerec:9238709

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Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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