Episode 1: Defeating Goliath Requires Different Thinking...a Different Model

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Recorded04 Dec 2014

Publishercontentinc.libsyn.com ↗

Handlerec:9238939

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We are all familiar with the story of David & Goliath as told from the Bible. This episode of Content Inc, host Joe Pulizzi breaks down this parable as it pertains to small business. Referencing the latest book from Malcom Gladwell, David And Goliath: Underdogs, Misfits and the Art of Battling Giants, Joe shares how small businesses are more agile, can have a better strategy and can take down the big corporate giants.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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