An in-depth interview with Accidentally Wes Anderson (AWA) founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he's driving an entire business model around it. Wally discusses: - How and why he built the Instagram page - How to involve a community in your content creation - Going from Instagram page to multiple products including a book - Tips on how to build audience on Instagram ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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