I'm not a fan of focusing on your passion as the core of a content business. Most times, it simply doesn't work. But...sometimes it does. In this episode, we break down Jay Baer's new tequila content business and how he succeeded around his passion. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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