In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're diving deeper into advertising -- and in particular how to align your marketing goals with the right advertising products to support your business. Last week, we gave a comprehensive introduction to advertising with technical trade publications, and this week, we're diving in deeper with advertising to really discuss marketing goals and how to achieve them with different advertising products.In today's episode, Patrick Carmody, Area Sales Manager at Endeavor Business Media which owns publications like Electronic Design and Machine Design, will talk to us about some of the detailed products that we can use to build brand awareness, generate leads, and grow sales. From sponsored content to podcasts to email marketing, Endeavor brings many different forms of advertising to the table. And like other publishing houses, Endeavor owns a host of publications, so you can target your specific, niche audience exactly where they go to find information. For show links and more, visit the Content Marketing, Engineered podcast blog https://bit.ly/CMEPodcast Learn more about TREW Marketing https://www.trewmarketing.com Order the book! Content Marketing, Engineered https://bit.ly/contentmktgeng

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