With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of their "heroes" who build things and keep them running. Chris Grainger, Engineering and Services Manager for industrial automation and power supply distribution company EECO, has an unusual job. In addition to the many typical responsibilities you'd expect in his role, he is also deeply passionate about helping customers through content marketing. On this episode, learn why EECO calls customers "heroes" and how thoughtful messaging, blogging, video, and the EECO Asks Why podcast have helped them serve those heroes and grow revenue in a scalable way.Chris shares a ton of content marketing tips and success stories, and one that stands out is the tight-knit relationship between marketing and the engineering and services team, resulting in a shared commitment to publishing quality content that converts. We have a chuckle over the buyer's journey mindset when crafting a content marketing strategy, which has led him to look at other websites through a very different lens.You'll also hear a touching story about Chris' personal ministry to help young (and not-so-young) people take control of their personal finances.

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