If you're familiar with AI and want to take your knowledge one step further, this is the episode for you! We discuss advanced strategies to train your AI for tone of voice, how to utilize custom GPTs, and more. This week we're learning from Melissa Reeve, the cofounder of MarketingFrontier.AI. We discuss the integration of AI in marketing, focusing on how to effectively use AI for writing and maintaining a brand's tone of voice. We explore the challenges marketers face when adopting AI, the importance of defining brand voice, and the creation of custom GPTs to enhance content generation. The conversation also touches on advanced strategies for teams, the necessity of persistence and nuance in AI usage, and resources available for marketers looking to leverage AI. Finally, we provide insights on how to gain executive buy-in for AI initiatives.TakeawaysThe shift from A-B testing to "A to infinity" testing is now possible with AI.Articulate differences in tone in your AI prompts for various platforms is key.Creating a negative word list in your AI prompts can help refine AI outputs.Custom GPTs can streamline content creation for brands.ResourcesConnect with Melissa on LinkedInConnect with Wendy on LinkedInLearn More About Marketing FrontierRelated Article: Technical Marketing in the Age of AI: 2025 Trends and RecommendationsRelated Episode: AI Strategies and Tools for Industrial MarketersRelated Episode: Differentiate Your B2B Marketing in 2025: Stand Out in an AI-Driven LandscapeRegister for the Industrial Marketing Summit

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“What did the council decide on item 42?” — answered with the speaker and the moment.