Content Marketing, Engineered Podcast | TREW Marketing

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If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an indus...

Technology 229 recordings 2020 → today Every two weeks updated 6 days ago

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What’s Working on LinkedIn for Industrial Marketers Right Now Wendy Covey · contributed by Lukas · 6 days ago

Beyond the Booth: Building a Smarter 2026 and 2027 Trade Show Strategy Wendy Covey · contributed by Lukas · 20 days ago

Inside Quarterly Marketing Reviews: What to Report to Leadership Wendy Covey · contributed by Lukas · Aug 6

How to Market Complex Products Without Being an Engineer Wendy Covey · contributed by Lukas · Jul 24

The Content Marketing Pivot to Thought Leadership and PR Wendy Covey · contributed by Lukas · Jul 9

How Industrial Brands Can Measure and Improve AI Visibility Wendy Covey · contributed by Lukas · Jun 25

Inside the European Engineer's Buying Journey Wendy Covey · contributed by Lukas · Jun 11

What Surprised Us Most in the 2026 State of Marketing to Engineers Research Report Wendy Covey · contributed by Lukas · May 28

How Your Visual Brand Affects Your Sales and Recruitment Efforts Wendy Covey · contributed by Lukas · May 14

Media Training Tips for SMEs and Executives in Technical Publications Wendy Covey · contributed by Lukas · Apr 30

Stop Selling, Start Educating: The Secret to Binge-Worthy Webinars Wendy Covey · contributed by Lukas · Apr 16

Using Your Sales Team to Amplify Your Marketing Efforts Wendy Covey · contributed by Lukas · Apr 2

Inside the Industrial Marketing Summit: Takeaways and Future Plans Wendy Covey · contributed by Lukas · Mar 12

Evolving Your Website Alongside AI and Shifting Buyer Expectations Wendy Covey · contributed by Lukas · Feb 26

Accelerating Complex Industrial Sales Cycles with 3D Product Visualizations Wendy Covey · contributed by Lukas · Feb 19

How Lean Marketing Teams Can Win With Video in 2026 Wendy Covey · contributed by Lukas · Feb 12

Cutting Through the Noise: Authentic LinkedIn Marketing in Manufacturing Wendy Covey · contributed by Lukas · Feb 5

Audience Research, Zero-Click Content, and AI: How B2B Buyer Behavior is Changing Now Wendy Covey · contributed by Lukas · Jan 22

From Skeptic to Strategist: Embracing Reddit for Industrial Marketing Wendy Covey · contributed by Lukas · Jan 8

2026 Marketing Trends: The Power of a Strong Differentiated Strategy Wendy Covey · contributed by Lukas · Dec 11, 2025

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Wendy Covey

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About

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If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies a...

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