Content Marketing, Engineered Podcast | TREW Marketing

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If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an indus...

Technology 229 recordings 2020 → today Every two weeks updated 6 days ago
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Comparing Research Behaviors of Career Pros and Next Gen Engineers Wendy Covey · contributed by Lukas · Dec 5, 2025
AI Visibility: The Future of Search Optimization Wendy Covey · contributed by Lukas · Nov 13, 2025
How to Revamp an Outdated Distributor Program Wendy Covey · contributed by Lukas · Oct 30, 2025
AI Success Story: Streamlining Lead Qualification, Sales Outreach, and Personalization Wendy Covey · contributed by Lukas · Oct 16, 2025
Everything We Learned at Content Marketing World Wendy Covey · contributed by Lukas · Oct 2, 2025
A Sneak Peek at the 2026 Industrial Marketing Summit Wendy Covey · contributed by Lukas · Sep 18, 2025
How Live Chat Influences the Buyer’s Journey and Boosts Sales Efficiency Wendy Covey · contributed by Lukas · Sep 4, 2025
Unifying Sales and Marketing with A. Lee Judge's CASH Framework Wendy Covey · contributed by Lukas · Aug 21, 2025
What is THE SEO Alligator? A New Challenge in Search Metrics Wendy Covey · contributed by Lukas · Aug 7, 2025
Brand Marketing with Technical Publications — From PR to Ad Campaigns Wendy Covey · contributed by Lukas · Jul 24, 2025
Extending your Corporate Message Successfully as your Brand Grows Wendy Covey · contributed by Lukas · Jul 10, 2025
How to Create Kick-Ass PR Campaigns for Engineering Companies Wendy Covey · contributed by Lukas · Jul 9, 2025
A Technical Editor-in-Chief's Perspective on PR Best Practices Wendy Covey · contributed by Lukas · Jul 1, 2025
Lessons from the Automate 2025 Show Floor Wendy Covey · contributed by Lukas · May 22, 2025
Comparing Content Preferences of Engineers in Europe and the US Wendy Covey · contributed by Lukas · May 15, 2025
Behind the Questions: Inside the 2025 State of Marketing to Engineers Report Wendy Covey · contributed by Lukas · May 1, 2025
Navigating Industrial Marketing Challenges in a Shifting Economy Wendy Covey · contributed by Lukas · Apr 17, 2025
A Sales Leader’s Perspective on Content that Earns Engineers’ Trust Wendy Covey · contributed by Lukas · Apr 8, 2025
Leveraging First Party Data in a Cookieless Marketing Landscape Wendy Covey · contributed by Lukas · Mar 20, 2025
Recapping the 2025 Industrial Marketing Summit Wendy Covey · contributed by Lukas · Mar 6, 2025
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Wendy Covey

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2 episodes · last 30 days

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Episodes per week over the last six months.

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If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies a...

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