Content MUST stop the scroll... It's 90% of the success formula.In this episode, I break down the simple framework behind high-performing short-form content — the structure we use to turn quick videos into engagement, trust and inbound leads.We cover:Why the hook is 90% of the battle in short-form contentThe simple Hook → Deliver → CTA frameworkHow to find powerful hooks using Google search dataWhy video length matters less than structureThe role of overlay text in stopping the scrollHow to turn engagement into conversations and leadsIf you’re creating Reels, Shorts, TikToks or LinkedIn videos, this structure will dramatically improve how your content performs.Because great content doesn’t start with the camera.It starts with the hook.If you want to see how we turn one 30-minute conversation into 30 days of content using this framework, head to contentonly.au and watch the demo.Subscribe for weekly episodes on content, marketing systems and generating inbound leads.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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