108: Words Matter - What are your favorite words and what's your client's version of those words?

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Context & Clarity for Small Firm Architects not yet transcribed

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Recorded30 Jun 2021

Publisherfeeds.captivate.fm ↗

Handlerec:15297488

Show notes

Let's play The Words Matter Game! We've learned and used a lot of lingo and jargon over the years and unfortunately, it's confusing to a lot of our prospective clients. Kathy Klotz-Guest calls that jargon-monoxide poisoning, so the game today is to take your favorite architecture words and phrases and translate them into the words your clients would use.

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