#42 Volvo's Danske transformation

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Recorded19 Jun 2023

Publishercontinentaldk.libsyn.com ↗

Handlerec:7937056

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Dagens gæst, Rikke Aagard Petersen, som har været en af nøglepersonerne i Volvo's Danske Transformation. I denne episode dykker vi blandt andet ned i Volvo's tilgang til det kvindelige købersegment, samt en væsentlig ændring i deres tilgang til markedet.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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