What do you do when your niche is deeply personal, wildly in demand, and... not exactly camera-friendly? You get creative. In this episode, I'm joined by intimacy and sexuality coach Bill McKinley, whose work has quietly empowered thousands - many of whom prefer to stay anonymous. We talk about what it really takes to create content in a space most people are too shy to discuss - and how Bill has used AI tools to build systems, stay authentic, and reach a massive (but discreet) audience. From bulk-creating social media posts to crafting a digital course, Bill shares his behind-the-scenes workflow and how he's turning one-off content into a long-term strategy. We also dive into how OpusClip - one of our favorite tools - can turn a single video into a month's worth of scroll-stopping content, without the burnout. IN THIS EPISODE, YOU'LL LEARN: How Bill went viral by accident - and what came next Why creating in a vulnerable niche takes a different kind of content strategy How to simplify your workflow using AI tools like ChatGPT and Claude What's possible when you stop aiming for perfect content and start aiming for purposeful content A powerful way to repurpose one video into dozens of strategic posts using OpusClip MENTIONED IN THIS EPISODE: OpusClip – AI video repurposing tool we discuss throughout the episode Bill McKinley on Instagram Bill's Viral HuffPost Article LOVED THIS CONVERSATION? If you enjoyed this episode, please subscribe to the CONVERSaiTION, leave a 5-star-review, and share it with a friend to help more creators find smart, sustainable ways to show up online. Stay Connected Follow me for more tips and behind-the-scenes content: Instagram: @heyjuliabehrens LinkedIn: Julia Behrens Web: HEY Julia Let's keep the CONVERSaiTION going — one prompt at a time!

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