How do you turn a passion for herbs into one of the most pioneering and sustainable companies of our time? That’s the question Holly poses to Sebastain Pole, co-founder of Pukka Herbs on this week's episode. After years of studying to become a Master Herbsmith, Sebastian spied an advert in a local magazine, placed by Tim Westwell, looking for creative business ideas related to herbalism. As the only person to respond, the seeds were sown and they embarked upon creating a mission led business, with truly ethical roots. It is a conversation that speaks volumes about staying true to your values, never wavering from your vision and the power of building a business that balances purpose with profit. #AD Conversations of Inspiration is brought to you with support from Dell Technologies. Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

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