This week Holly speaks to James Daunt, founder of Daunt Books and CEO of Waterstones. James is a passionate champion of independent high streets, so much so, that his reason for joining Waterstones as CEO was to turn the ship at the brink of failure in order to prevent what would have been a devastating loss to British independent book selling. James’ view is that our high streets were in decline long before the pandemic struck. He is a firm believer that in order to regenerate, it is essential to have an entrepreneurial mindset to bring much needed flair to retail; creating truly immersive experiences that breathe fresh life into what has been before. Join the conversation to find out how James came to found Daunt Books. Learn what ignited his simple, ingenious idea that reinvented a whole industry - and how you can be inspired to challenge the status quo, observe the masses and do the opposite, to bring entrepreneurial thinking into any aspect of life. Hailed as the savior of bookstores, this conversation is filled with James’ vision, passion and future thinking as a golden thread throughout. #AD Conversations of Inspiration is brought to you with support from Dell Technologies. Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

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