S2: The Black Farmer, AKA Wilfred Emmanuel-Jones, explains how being an outsider can be your greatest advantage

Wilfred Emmanuel-Jones, also known as The Black Farmer, is someone who has always followed his own path. After arriving from Jamaica at the age of 3, growing up in a terrace house in Birmingham, and being diagnosed as dyslexic - it might have seemed like the odds were stacked against Wilfred. But time spent on his fathers allotment led him to dream of one day owning his own farm. After a successful career in Television and PR, Wilfred realised this dream; buying his own farm and launching his brand ‘The Black Farmer’.  Holly visited Wilfred to hear his incredible story of following his dream through adversity, not conforming and being proud to stand out, and how recently overcoming leukaemia, gave him the strength to finally tell his story through his new book - Jeopardy. Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

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