We’re back with another deep-dive—this time pulling apart the realities of creating content in today’s fast-moving photography and videography world. From gear talk to editing strategy, from storytelling to social media, this one covers it all.We start with the part no one talks about enough: audio. Why is good audio so often more important than a new lens or camera body? We share how better sound instantly elevates storytelling, makes your videos more watchable, and keeps viewers connected—something most creators completely overlook.From there, we tackle the platforms themselves. What’s performing on TikTok right now? Shorter videos. And why? Because completion rate wins. We break down why that changes how you should think about editing longer reels versus quick 30-second cuts.Then, we get into gear—not from a hype perspective, but from a practical one. Do you really need a $3,000 lens to shoot weddings, or is a 24-105 f/4 good enough? We weigh the trade-offs between “ideal” gear and what actually gets the job done. We also dig into medium format cameras, drones, tethered shooting setups, and why some of these tools are game changers while others are just nice-to-haves.We also talk about what’s holding a lot of photographers back: leaning on trends. From black-and-white edits to film grain overlays to heavy color grading—none of these can save a weak photo. We share why focusing on composition, workflow, and clean capture is more important than any stylistic effect.And because this is real life, not just Instagram, we dive into the business side of things too—managing costs, staying creative while paying bills, and finding balance in a profession that can burn you out if you let it.If you care about storytelling, love the craft of photography, and want to get smarter about how you work (not just what gear you own), this one’s going to hit home.🔗 Website: https://www.cortandluke.com📸 Instagram: https://www.instagram.com/cortandluke🎬 TikTok: https://www.tiktok.com/Cortandluke?_t=8r93xifpxqy&_r=1Hosted by: Luke Montgomery and Cort Letcher

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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