Join Zach's Ads Bootcamp here: https://katherinemackenziesmith.com/adsIn this episode of the Do Business Differently interview series, I talk to Zach Spuckler about why investing in Facebook ads to build your list and your business is a great option for solopreneurs because they do a lot of the heavy lifting for you so you can focus on other things.We also chat about:👉 Zach's journey to becoming a Facebook ads and marketing expert👉 Creating a business that revolves around your lifestyle (not the other way around)👉 The visibility and financial investment that can be scary when it comes to running ads👉 How ads amplify what you're already doing and create consistency while you focus on other things👉 How to get started with ads even if you've never done it beforeTIMESTAMP:04:17 Creating a business that supports your life09:17 The fear of visibility that comes with ads18:33 How ads help boost organic reach24:26 Standing Out When Everyone's the Same27:07 Marketing trends vs true principles30:26 Using ads to build your email list ABOUT ZACH:Zach Spuckler is the founder of Heart, Soul & Hustle & The Host of the Not Your Average Online Marketing Podcast.As a marketing strategist & launch expert he’s helped tens-of-thousands of entrepreneurs scale their businesses with proven, results-driven strategies. With a knack for crafting high-converting challenge launches, evergreen sales systems, and profitable paid ad strategies, Zach has generated millions in revenue for both himself and his clients.Through his consultancy, agency, and membership, Zach has worked with brands and entrepreneurs at all levels - whether they're launching for the first time or optimizing seven-figure funnels. He’s well known for his transparent marketing reports and updates and has a deep understanding of what truly moves the needle in digital marketing from his decade in the online space.Join Zach's Ads Bootcamp here: https://katherinemackenziesmith.com/ads*-------------------Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/aboutInterested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30minCurious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skoolDISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.Thank you for your support!

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