Marketing is spot on! They do such a good job of emphasizing the psychology of eating. People love the coaching/reflection questions that are part of the app. HOWEVER... Food is categorized as red/orange/green The colors are based on calorie density however it does not always correlate with the nutrient density of food! Overall Takeaway Pros: Noom could potentially cultivate mindfulness Cons: Noom's colors could potentially warp one's perception of food and implies good/bad amongst foods. Trust your own instincts and not an app to guide you! LINKS AND RESOURCES Take the Quiz – Is Intuitive Eating Right for YOU? (after years of dieting and bingeing) Request an Appointment – 1:1 private coaching with Elise Let's be friends on IG! @craving.food.freedom.com WHAT DID YOU THINK? If you liked this episode, please take a moment to SUBSCRIBE, RATE & REVIEW, would love to hear from you! You'll be helping me reach more people just like you.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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