Ramdane Touhami is a creative visionary, serial entrepreneur and the man behind global beauty brand Buly 1803, which he founded in 2014 with his wife and business partner Victoire de Taillac and sold in October last year to LVMH. Not a bad trajectory for the son of an apple picker who was himself homeless 25 years ago. He recently published, The Beauty of Time Travel (Gestalten), which explores how you construct a global brand ”from the bottom up”. Bethan Ryder, WGSN's Executive Editorial Director and Lisa White, Director of Interiors join Ramdane to ask how to resurrect an historic brand, what role creativity plays in business and whether he is looking forward to designing in the metaverse.

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