Create Tomorrow, The WGSN Podcast
Episodes
152. Anyone for Salmon Sperm? WGSN’s Top Trends for 2026
23 Dec 2025
Contributed by Lukas
In this episode, WGSN’s CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content and Direc...
151. Influence Redefined - Trust, Authenticity and the Future of Marketing
09 Dec 2025
Contributed by Lukas
In this Create Tomorrow episode, host Cassandra Napoli explores the evolving landscape of influence with industry leaders Brandon Perlman and Jennifer...
150. From Runway to Reality – The Digital Fashion Revolution
25 Nov 2025
Contributed by Lukas
In this Create Tomorrow episode, host Cassandra Napoli and Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fashion, dis...
149. Getting on Board with the Movers and Shapers of Surf Culture
11 Nov 2025
Contributed by Lukas
In this Create Tomorrow episode, host Cassandra Napoli, surfboard shaper Donald Brink and former Surfer Magazine writer Gabe Sullivan discuss surfing’...
148. Fandoms & Franchises – The Future of Cultural Connections
28 Oct 2025
Contributed by Lukas
In this episode, host Cassandra Napoli, WGSN’s Head of Kidswear Erin Rechner and Senior Cultural Strategist Liz Tan delve into the cultural moments ...
147. The Rise of 'If You Know, You Know' Shopping Networks with Lizzie Wheeler
14 Oct 2025
Contributed by Lukas
Join host Cassandra Napoli as she delves into the evolving world of fashion with Lizzie Wheeler, a resale expert and founder of Archival Bridal Studio...
146. From Towels to Treasures – Royal Native’s Upcycling Story
30 Sep 2025
Contributed by Lukas
In this Create Tomorrow episode, host Cassandra Napoli dives into the world of upcycled fashion with Hilary Star de Roy, founder of New York-based Roy...
145. Launderette NYC and its Fresh Spin on Third Spaces
18 Sep 2025
Contributed by Lukas
Create Tomorrow host Cassandra Napoli invites Launderette NYC’s founders Ireland McCaughey and Ben Razin to discuss their transformation of traditio...
144. How Gob’s Mycelium Earplugs are Breaking the Mould
02 Sep 2025
Contributed by Lukas
Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with mycelium-base...
143. Rural Art for Urban Hearts
19 Aug 2025
Contributed by Lukas
In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and sp...
142. First a Human, Then a Parent
05 Aug 2025
Contributed by Lukas
Create Tomorrow podcast host Cassandra Napoli invites co-founders of motherhood platform Spread the Jelly, Amrit Tietz and Lauren Levinger, to discuss...
141. Beauty & the Beef – Vegan Reversal in Food & Beauty
22 Jul 2025
Contributed by Lukas
Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and...
140. Sparking Socially Conscious Connections
08 Jul 2025
Contributed by Lukas
Create Tomorrow host Cassandra Napoli welcomes Lauren Scott-Harris to discuss how EARNT connects brands with social causes through volunteerism. Laure...
139. Stitching Together Fashion and Wellness
24 Jun 2025
Contributed by Lukas
Create Tomorrow host Cassandra Napoli invites founder of SkinSeries Rosie Broadhead and WGSN foresight lead Martina Rocca to discuss the intersection ...
138. Turning on Sexual Wellness with Audio Erotica
10 Jun 2025
Contributed by Lukas
Create Tomorrow host Cassandra Napoli welcomes Quinn’s CEO and founder Caroline Spiegel to share how audio erotica is evolving sexual wellness. Appe...
137. What’s next for the Phygital Experience?
27 May 2025
Contributed by Lukas
Cassandra Napoli, Create Tomorrow’s host, welcomes Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, to share about the rise of digital...
136. Changing the Course: Golf’s Big Cultural Swing
13 May 2025
Contributed by Lukas
How can you round up a community to build your brand and disrupt industries? Create Tomorrow host Cassandra Napoli welcomes Modi Oyewole and Josh Hubb...
135. Under the Covers of Cosmopolitan and Seventeen
29 Apr 2025
Contributed by Lukas
Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites editor-in-chief of Cosm...
134. Climate Storytelling for Trust and Transparency
15 Apr 2025
Contributed by Lukas
In this episode, Create Tomorrow host Cassandra Napoli hears from Nicole Loher, the founder of Climate Communications Collective C3, about brands’ r...
133. From Dua Lipa to Diwali – Welcome to WGSN Events + Culture
07 Apr 2025
Contributed by Lukas
In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist of Event...
132. Say Yes to the Vintage Dress
01 Apr 2025
Contributed by Lukas
Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our host, Cassan...
131. NFL’s Fashion Touchdown
18 Mar 2025
Contributed by Lukas
How can the NFL grow its league now and in the future? In this episode, Cassandra Napoli, WGSN’s, and Kyle Smith, the NFL’s first Fashion Editor e...
130. Rolling in Soft Adventure with GrlSwirl
04 Mar 2025
Contributed by Lukas
How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO and Co-f...
129. What 12-Year Olds Can Teach the Creative Industry - with Gabriel Araujo, Creative Director at Havas Lynx
18 Feb 2025
Contributed by Lukas
What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx’...
128. Welcome Generation Beta!
04 Feb 2025
Contributed by Lukas
Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods amid technol...
127. NRF Big Show Speaker Meghan Hurley from Claire’s on How to Win Over Tweens and Teens
17 Jan 2025
Contributed by Lukas
In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s ...
126. Forever Young Adult, Day-jamas & Therapeutic Laziness – WGSN’s Top Trends of 2025
07 Jan 2025
Contributed by Lukas
It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries?Ditching so...
125. WGSN’s Colour of the Year 2025: Future Dusk
30 Dec 2024
Contributed by Lukas
Future Dusk is a dark, moody and intriguing hue, offering a fresh take on dependable dark blue, sitting between blue and purple. Simultaneously famili...
124. How WGSN Forecasts the Future
17 Dec 2024
Contributed by Lukas
In this episode, we look at the 2027 STEPIC forecasts which track the challenges and opportunities for 2027 across six areas: Society, Technology, the...
123. Decoding Slanguage for Cultural Capital
03 Dec 2024
Contributed by Lukas
Today’s niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday ...
122. Meet WGSN Create Tomorrow’s New Host Cassandra Napoli
28 Nov 2024
Contributed by Lukas
The WGSN podcast Create Tomorrow has a brand new permanent host: Cassandra Napoli, Head of Events and Marketing at WGSN. Cassandra speaks with Lisa Wh...
121. Planet-positive Leather Tanning
19 Nov 2024
Contributed by Lukas
Can leather be sustainable? Discover how innovative technologies are transforming leather into a high-performing, biocircular material that starts and...
120. Body Hair, Men’s Health & Glimmers in Personal Care
05 Nov 2024
Contributed by Lukas
How much do you care about personal body care? From reaching for the razor to popping pills and brushing your teeth, we reveal personal care trends to...
119. Early Discounts – The Gift that Keeps on Giving
22 Oct 2024
Contributed by Lukas
The holiday season is fast approaching and with it comes the annual scramble for gifts. This year, it looks like we are not quite as generous as we us...
118. Home is where Mindful Purchases are
08 Oct 2024
Contributed by Lukas
How are we shopping and what informs how we make big purchases? The idea is simple – take your time to choose products you love and expect to contin...
117. Making Sense of the Catwalk with WGSN
24 Sep 2024
Contributed by Lukas
Following New York Fashion Week, we review cutting-edge catwalk movements and how they form the wider trends we’ve been tracking at WGSN. Joining ho...
116. Soft Yellows, 3D Printing Lego Parts, and Funflation Spending – Get Ready for Maison & Objet
05 Sep 2024
Contributed by Lukas
Today marks the start of Maison & Objet 2024 – the holy grail event in the world of decor and design. The biannual international trade fair show...
115. Fashion Buying – from Rachel from Friends to TikTok Trends
27 Aug 2024
Contributed by Lukas
What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyer...
114. Soft Adventure, Digital Brights and Rugged Luxury – WGSN’s Sports & Outdoor Trends
12 Aug 2024
Contributed by Lukas
WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expandi...
113. Paris Olympics 2024 Uniform Collections
29 Jul 2024
Contributed by Lukas
The Olympics is not only about running the fastest, jumping the highest, and throwing the shot put the farthest. It is also about looking good while y...
112. The Future of the Dinner Party
15 Jul 2024
Contributed by Lukas
Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In ...
111. Surfing the Green Wave
01 Jul 2024
Contributed by Lukas
Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. Sur...
110. Festival Fashion with WGSN
17 Jun 2024
Contributed by Lukas
Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In ...
109. How Tech Can Build an Inclusive Future For Everyone
03 Jun 2024
Contributed by Lukas
Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In ...
108. Hand Luggage Only: WGSN Unpacks Future Travel-wear Trends
20 May 2024
Contributed by Lukas
Hello and welcome to the fortnightly Create Tomorrow podcast, which brings you the latest innovations impacting the future of design and products. Pla...
107. Mall Rats, Magic Mirrors and the Great Retail Revival
07 May 2024
Contributed by Lukas
Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. IRL reta...
106. Milan Design Week 2024: Swings, Vibrating Bathtubs and Optimising the Senses
22 Apr 2024
Contributed by Lukas
Milan Design Week is the world’s biggest event dedicated to design and innovation – and WGSN’s team of experts visit every year. In this episode...
105. Cosmoprof Unveiled with WGSN: AI, Beauty Glimmers, and ‘Tweakment Adjacent’ Skincare
08 Apr 2024
Contributed by Lukas
Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this ...
104. WGSN Live From SXSW
18 Mar 2024
Contributed by Lukas
Hello and welcome to the fortnightly Create Tomorrow podcast bringing you the latest innovations impacting the future of design and product. In this e...
103. Illuminating Nocturnal Living with Dutch Artist Daan Roosegaarde
11 Mar 2024
Contributed by Lukas
How can the beauty of light help solve the climate crisis? What does it mean to see the stars at night? And what can we learn from fireflies? These ar...
102. Collectible Figurines and Parasols with Passementerie - The Latest Decor Trends from Maison & Objet
26 Feb 2024
Contributed by Lukas
We’re constantly scouring the globe for the latest trends, and in this episode of Create Tomorrow we report back from Maison & Objet, the biannu...
101. Why Apricot Crush is WGSN’s Colour of 2024
12 Feb 2024
Contributed by Lukas
Why is 2024 set for a warm glow? Tune in to hear how WGSN – in collaboration with sibling business Coloro – forecasts the colour of the year 18 mo...
100. Olympic Breakdancing, Election Fever and Collective Effervescence – WGSN’s 2024 preview
31 Jan 2024
Contributed by Lukas
Very much near-forecasting, in this episode we preview the year ahead, considering how the key events from politics, sports and entertainment will imp...
99. Pack Your Totes – WGSN’s Top Three Cities to Watch in 2024
15 Jan 2024
Contributed by Lukas
In this episode, editorial director Bethan Ryder is joined by colleagues Raeesa Brey, Cassandra Gagnon, and Natacia Lim to reveal three of WGSN’s ci...
98. Top Trends for 2024 - From the Multi-Species Home to Meals as Drinks
29 Dec 2023
Contributed by Lukas
Will the robots take over? How will brands tackle sustainability? And what will become our favourite tipple in 2024? Tune in to get the answers as we ...
97. Snow Globes, Teatails and Pudding Extinction… WGSN’s Festive Table Trends
17 Dec 2023
Contributed by Lukas
Are you swapping your panettone for Christmas pudding? Toasting Lunar New Year with a Teatail? Or livening up your Hanukkah sufganiyot with Mexican gu...
96. Faux Nipples and Leak-Proof Knickers – Underwear Trends Uncovered
07 Dec 2023
Contributed by Lukas
Join us for a rifle through the underwear drawer of fashion, as we examine this often contentious category, which historically has been very polarised...
95. Lounge Car – Why Electric Vehicles Are the Relaxation Pods Of the Future
17 Nov 2023
Contributed by Lukas
Plump, swivel seats that offer massage functionality and bed-down flat, wraparound screens, lighting that boosts circadian rhythms and reduces stress ...
94. The Rise of Beauty’s Age-Positive Movement
03 Nov 2023
Contributed by Lukas
How do brands speak to us as we age? Does the language used encourage us to buy from them or steer clear? Food for thought on this conversation around...
93. Must-Have Decor Trends for the Festive Season
20 Oct 2023
Contributed by Lukas
In this episode, WGSN Interiors strategists discuss the key trends in Holiday decor, from tablescaping to gift wrapping. Host Bethan Ryder, Editorial ...
92. Scenarios of the Future with Climate Fiction Writer Kim Stanley Robinson
06 Oct 2023
Contributed by Lukas
In this episode, WGSN Creative Director Lisa White and acclaimed climate fiction writer Kim Stanley Robinson discuss biodiversity, sustainability ince...
91. Exploring Inclusive Design with Lekker Architects at Singapore Design Week
22 Sep 2023
Contributed by Lukas
Exploring Inclusive Design with Lekker Architects at Singapore Design WeekFrom ceramics that conduct electricity to visions of the inclusive urban env...
90. London Design Festival Special #3 - Materials are the Message
20 Sep 2023
Contributed by Lukas
In our final episode of mini-episodes reporting from the London Design Festival, an annual event that takes over the UK capital every September, we vi...
89. London Design Festival Special #2 - Colourful, Convivial Design Collaborations
19 Sep 2023
Contributed by Lukas
In episode two of our series of mini-episodes reporting from the London Design Festival, an annual event that takes over the UK capital every Septembe...
88. London Design Festival Special #1 – Building Regenerative Futures
18 Sep 2023
Contributed by Lukas
As the London Design Festival kicks off, we take Create Tomorrow on the road for a series of mini-episodes reporting on the various events, installati...
87. Will AI Become Your New Design Superpower?
08 Sep 2023
Contributed by Lukas
Does AI pose an existential threat to designers? In this episode of Create Tomorrow, Director of WGSN Consumer Tech Lisa Yong discusses how AI is impa...
86. Slime Moulding the Future with ecoLogicStudio
25 Aug 2023
Contributed by Lukas
How can microorganisms such as algae, fungi and slime mould be used to create a better future? In this episode o...
85. Low & No Alcohol: The Sober-Curious Movement
11 Aug 2023
Contributed by Lukas
Is the low or no alcohol movement a passing fad or a new lifestyle choice that’s here to stay? WGSN discussed a more mindful approach to drinking al...
84. Inspiring coastal destinations from Rio to Margate
28 Jul 2023
Contributed by Lukas
At WGSN, our mission is to stay ahead of the curve for our clients. In this episode of Create Tomorrow, we explore the coastal cities making strides i...
83. Building a Timber Future with Waugh Thistleton
14 Jul 2023
Contributed by Lukas
Could wood be the key to building more sustainable cities? In this episode of Create Tomorrow, architect Andrew Waugh and WGSN’s Editorial Director ...
82. Festival Style – What’s Headlining Now & Next
30 Jun 2023
Contributed by Lukas
Jeans and a T-shirt? Cowboy boots or wellies? When it comes to festival wear are you more practical or performative? In this episode of Create Tomorro...
81. Designing Joy into Luxury Retail with Architects Sybarite
16 Jun 2023
Contributed by Lukas
In this episode, Bethan Ryder, Editorial Director at WGSN is joined by guests Simon Mitchell, co-founder of architectural studio Sybarite, and Laura S...
80. The Snacking Revolution: From Hype Treats To It-Desserts
02 Jun 2023
Contributed by Lukas
Welcome back to Create Tomorrow. On this week’s episode Claire Lancaster, WGSN head of Food & Drink and Katherine Schub, Forecaster and Strategi...
79. Dressed up for Mars (or Netflix!) with Vollebak
19 May 2023
Contributed by Lukas
Vollebak is a British fashion brand focusing on designing clothes that will see us through extreme environments, war and space exploration. Co-founder...
78. Milan Design Week Special #4 - Materials Focus
09 May 2023
Contributed by Lukas
This is the concluding episode of our Milan Design Week Special series in which we’ve explored some of the key trends and brought you insights and i...
77. Milan Design Week Special #3 - Sustainability and Design
09 May 2023
Contributed by Lukas
This is the third in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2023. The ann...
76. Milan Design Week Special #2 - Outdoor Lifestyles
09 May 2023
Contributed by Lukas
This is the second in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2023. The an...
75. Milan Design Week Special #1 - A Sense of Optimism
09 May 2023
Contributed by Lukas
Over the next four episodes our Interiors experts will be bringing you key trends, insights and interviews from this year’s Milan Design Week. Subsc...
74. The Male Make-up Movement: Celebrity Gamechangers, Eyebrow Tattoos and Blending Gender Norms
21 Apr 2023
Contributed by Lukas
Redefining masculinity, men’s make-up has grown in popularity, driven by celebrity pioneers like Pharrell Williams and Brad Pitt launching brands an...
73. Growing a biomaterial future with Jen Keane from Modern Synthesis
06 Apr 2023
Contributed by Lukas
Biotechnology company Modern Synthesis have developed a biomaterial from bacterial fermentation that can be used to create a low-carbon alternative to...
72. The Ultimate SXSW 2023 Recap From Woolly Mammoths to Gamifying Surgery
21 Mar 2023
Contributed by Lukas
This week WGSN Director of Insight Joe McDonnell in conversation with Cassandra Napoli, Senior Strategist, and Brielle Saggese, Insight Strategist, th...
71. Why the Virtual Influencer Revolution Matters to Brands with Christopher Travers
09 Mar 2023
Contributed by Lukas
The virtual influencer market is booming. In fact, virtual influencers are set to yield three times more engagement than human influencers. They’re ...
70. Giant lamps, Moodboosting Colours and Scentscaping – the Latest Interiors Trends from Maison et Objet
17 Feb 2023
Contributed by Lukas
In January WGSN walked the halls of Maison & Objet in Paris, one of the most important trade shows in the world for home interiors and products. W...
69. Why Digital Lavender is the Colour of 2023
31 Jan 2023
Contributed by Lukas
This week our host Bethan Ryder is joined by WGSN’s head of Colour Urangoo Samba and Caroline Guilbert, Creative Content Lead at Coloro to discuss t...
68. Cities to Watch 2023: Voodoo Heritage to Vegan Cuisine
12 Jan 2023
Contributed by Lukas
As we roll into 2023, we decided to discuss one of our most popular reports with the team that put it together; WGSN's "Cities to Watch 2023". The cit...
67. Top Trends for 2023 - From Sea Moss to Sweaters For Your Armchair
29 Dec 2022
Contributed by Lukas
2023 is just around the corner. In this episode, we divulge some of the top trends we are forecasting for next year. So, what can you expect in tech, ...
66. Soil Health to Gut Health and the Future of Farming with Andy Cato
16 Dec 2022
Contributed by Lukas
Andy Cato is an arable and livestock farmer and co-founder of WildFarmed. In this episode we hear about Andy’s journey from grammy-nominated musicia...
65. Brand Survival Strategies for the Cost-of-Living Crisis
01 Dec 2022
Contributed by Lukas
In this episode Bethan Ryder is joined by Director of Beauty Clare Varga, Head of Food and Drink Claire Lancaster and Director of Consumer Insight Joe...
64. How Materiality will Define the Future of Home Tech with Layer Design
17 Nov 2022
Contributed by Lukas
This week WGSN Editorial Director Bethan Ryder is joined by Reiko Morrison WGSN's Head of CMF and Benjamin Hubert, founder of the London-based industr...
63. Designing for Life in the Home in 2025
04 Nov 2022
Contributed by Lukas
In anticipation of the release of WGSN’s Home Lifestyles 2025 white paper, Carla Buzasi sat down with creative director and director of interiors Li...
62. The Radical Need for Diversifying What we Eat with WhatIF Foods
20 Oct 2022
Contributed by Lukas
This week WGSN's Director of Food and Drink Jen Creevy talks to co-founder and CEO of WhatIF Foods Chris Langwallner. WhatIF foods is a trailblazing b...
61. Celebrity Skincare - Beyond the Hype
23 Sep 2022
Contributed by Lukas
This week Bethan Ryder talks with Beauty experts Hannah Mauser, Sienna Piccioni and Brielle Saggese about the huge trend right now for celebrity owned...
60. Denim Trends: Y2K Festival Styles to the Skinny vs Baggy Debate
25 Aug 2022
Contributed by Lukas
Denim is a fashion category which is so intrinsically linked to lifestyle both from a practicality point of view, but also in terms of cultural and so...
59. Drink Trends – Cocktail Nostalgia to Mindful Drinking
11 Aug 2022
Contributed by Lukas
In this episode Bethan Ryder WGSN's Executive Editorial Director is joined by Director of Food and Drink Jen Creevy, Head of Food and Drink Claire Lan...
58. A New Heyday of the Country House Hotel with The Pig Chairman Robin Hutson
28 Jul 2022
Contributed by Lukas
This week WGSN CEO Carla Buzasi is joined by travel trailblazer Robin Hutson: OBE, Chairman of The Pig hotels, sustainability champion and officially ...
57. In The Black Fantastic with Ekow Eshun
15 Jul 2022
Contributed by Lukas
This week WGSN Business Development Manager Sam Boakye and Insight Strategist Mel Larsen talk to British writer, curator and broadcaster Ekow Eshun ab...
56. Milan Design Week Special #4 - Craft Renaissance
02 Jul 2022
Contributed by Lukas
This is the concluding episode of our Milan Design Week Special series in which we’ve explored some of the key trends and brought you insights and i...
55. Milan Design Week Special #3 - Inclusivity & Wellbeing
01 Jul 2022
Contributed by Lukas
This is the third in our series of shorter episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2022....
54. Milan Design Week Special #2 - Updated Icons
30 Jun 2022
Contributed by Lukas
This is the second in our series of episodes in which we bring you some of the key trends, insights and interviews from Milan Design Week 2022. ...
53. Milan Design Week Special #1 - Nature First
29 Jun 2022
Contributed by Lukas
Over the next four days our Interiors experts will be bringing you key trends, insights and interviews from Milan Design Week. Our Trends report lists...