Does AI pose an existential threat to designers? In this episode of Create Tomorrow, Director of WGSN Consumer Tech Lisa Yong discusses how AI is impacting the creative design process, and what it might mean for the future of creativity. Joining Lisa are Reiko Morrison, WGSN’s Head of CMF, and Matt Zara, WGSN Consumer Tech Strategist. The team cover the many facets of generative AI, from ignorance surrounding the technology and how many aspects of our lives it already permeates, to the rise of deep fakes and wider ethical and sustainability concerns. More positively, they forecast how AI might function as a superpower for designers, taking care of the mundane tasks and freeing them to focus on the more creative aspects of their roles. Plus, they discuss what AI means for brands and how they can be more responsible with their use of AI, as well as the potential risks involved.

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