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Create Tomorrow, The WGSN Podcast

143. Rural Art for Urban Hearts

19 Aug 2025

Description

In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and spotlighting traditional crafts while integrating AI. Explore the innovative Rurban Library curation and discover how it represents and integrates Indigenous art into the retail industry. Rebecca highlights the importance of cultural preservation, reciprocal partnership and the antidote to cultural appropriation. Listen for insights on how to answer consumers’ demand for ethical and purposeful crafts steeped in Indigenous identities that thrive in a modern, AI-driven world.

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