#482: Stop Waiting for Permission & Step Into Your POWER with Melanie Borden, Founder & CEO at The Borden Group
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What actions can I take to create massive results?
What I've seen specifically with those who have had success with LinkedIn, with other types of social and being able to monetize it for their business is it's not necessarily in every single post, but they're putting out there, this is what I do. This is who I work with. These are the results that I get. And this is how you can contact me. Because if you don't promote yourself, no one else would. Come on this journey with me. Each week when you join me, we are
I'm ready for my close-up. Hi, and welcome back. I'm so glad you're back here with me this week. Okay, it's so rare that I have somebody on multiple times, but my good friend, Melanie Borden, I've had her on, I don't even know, three, four times, but she's back today, and we are breaking down some very important things for you. Melanie is the CEO, founder of Borden Group. Melanie, why don't you break down for everybody what it is that you do at the Borden Group?
Great question. So happy to be here, Heather. Thanks again for having me. So I work with executives and executive teams on their personal brand go-to-market strategy.
Ooh, and so many people do not have a go-to-market strategy. And it's so important. For everyone listening, number one, the most important and best investment you're ever going to make is the investment you make in you. That is fact, right? The minute that you invest in yourself, you're announcing to yourself, to the world, to the universe, to everyone that I am worthy of more. And P.S., the one thing no one can take from you are the investments you make in yourself, right? Your education, your experiences, your network, all the things that are within you, those are the things to invest in. So- When you are leveling up, when you're developing a strategy, when you're educating yourself on what it takes to grow on LinkedIn, to grow a business, the best and fastest shortcut is to work with somebody who has been where you want to go. That's critical. So do your homework, do your due diligence.
Melanie and I have actually partnered multiple times on so many different strategic initiatives, working directly with companies, as well as recently we launched our eight-week bootcamp program, which has been awesome. off the flipping charts. It's been incredible. And today we're going to break down for you what we're doing for January and February for everybody that has 2025 massive initiatives. And I just read an article in a business magazine this week that was talking about over 90% of people are unhappy in their jobs, unhappy in the workplace, but are scared to make a move. Melanie and I are here. to help you find a way to elevate yourself, strategically hold the pen when telling the story of your personal brand in a strategic fashion so that you can reach more people, elevate the way you're perceived and come across as the thought leader that you truly are with confidence, with power and have an impact above and beyond your industry. I'm so grateful I made that investment in myself. Now,
eight years ago, got fired seven years ago. And that was really the bridge to allow me to start my own company, write my books, launch my podcast, become a keynote speaker, land a board. There's so many different things I've done all based upon that foundation of having a strong personal brand, which is really Melanie's expertise. And I don't know if you know, but I was just named real leaders, top executive coach of the year. There was 20 people picked and I was one of them. So the bottom line is this, I've completely redone my business. I now work for myself and love it every day. I'm fired up. Melanie, I know your situation is similar. You were working for the man for a long time. Now you're working for you and you are loving life. Break it down for us.
One of the things that I never thought about was truly working for myself really until I created a network for myself. And that was based on fear. I was afraid during the pandemic that I was going to get fired. And I saw everyone in every industry getting laid off around me, including where I was working. And I just happened to be essential.
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4 chaptersSpeakers
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