Confidence Classic: Increase Sales & GROW Your Business FAST With Stacy Tuschl CEO & Founder Of The Foot Traffic Formula
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go where it's saturated and look at what's out there and then find out what's missing. I just did some market research and I went to a lot of people that I know that went to my competitors before I was ever around. They didn't know me. And I said, what did you love about them? And why didn't you stay with them? Because a lot of people go and then they don't stay. I start writing down all the things my competitors are missing versus all the things they have. Because a lot of us look at our competitors and go, oh, they have this. I'm going to have that. But That's not helping. So you want to have what they have, but you want to go above and beyond and different angles.
Come on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity and set you up for a better tomorrow. I'm ready for my closeup. Tell me, have you been enjoying these new bonus confidence classics episodes we've been dropping on you every week? We've literally hundreds of episodes for you to listen to. So these bonuses are a great way to help you find the ones you may have already missed. I hope you love this one as much as I do. I'm so excited for you to meet Stacey Tushel. She's made a name for herself as an expert in growing small businesses. Let's put it this way. She started her own business at the age of 18 in her parents' backyard, turned that company into a multi-million dollar business.
She still runs it today. In addition to being a small business growth coach, Stacey is a bestselling author, founder of the Foot Traffic Formula, helping small businesses around the world get more customers in the door, more profit in their pocket, and more happiness in their homes. I mean, she's the 2019 Wisconsin Small Business Person of the Year. This woman is on fire. She's featured in Inc. Magazine as one of the top 10 podcasts for moms looking to grow a thriving business. She's been featured in Forbes, Fox, Huffington Post. The list goes on and on. Stacey, thanks so much for being here today. Hi, Heather. Thanks for having me. Oh, my gosh. All right. So let's get to it. It's interesting. As you know, my background's in corporate America and running large companies.
Now I run my own small. And here's what's funny or a question to you, I guess. There's so much that I take from corporate America and it's business acumen, right? And I apply it to my business life every day. However- Some of the challenges for those of us that are solo entrepreneurs is this idea of trial and error and not having the ability to forecast out like we used to in a business built out that we had 20 years in and I knew the cadence and I knew the pipelines, right? So when I talk about conversions now and sales funnels, This stuff is like live and die type conversation versus, you know, when it was so predictable before. Throw in a global pandemic to completely upset business deal flow. And here I am, not only having you on because I want everyone here who's listening to gain value, but I need your help. I need to find ways, Stacey. How can I improve my sales funnel? How can I improve my conversion rates?
Yeah. Oh, so good. And just so you know, my opposite background is zero corporate, like started a business right out of high school. So I love when I talk to corporate people because there's things, you know, that I'm like, teach me, teach me everything. Like I'm just winging stuff over here. And you really have to get good at using your past data, but you've got to use the most recent history. When you have corporate, you can go back however many years and go forward. And it's just like, plug it in. Oh, here's what's going to happen. Not here. And when people are talking about funnels from a year ago or launches from a year ago, I need to say to my clients, I don't care about any of that stuff.
Because if you haven't launched something in six months or you have just started running Facebook ads now, it is a whole different ballgame. So I think you have to really ask yourself, I think there's a couple of things, but you've got to get really good at finding what is that new wave and not just riding one wave at a time. Because anything, like you said, can all of a sudden stop.
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