Confidence Classic: Lead with Curiosity and Confidence with Master Interviewer Cal Fussman
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How can you repackage your value with confidence?
Is there a way of thinking to not leave money on the table?
First of all, there's market research that we can do, right? So we know with keynote speeches, they start at $5,000 and they go to $500,000. So just being familiar with how wide the gap is and what people are offering, you can pretty much feel confident going in that whatever your number that you think is big, there are people offering the same services for much, much more. So know that you're not the highest price point. You know, I had the opportunity to speak with a lot of different people across the country over the past year. Some of them were getting $150,000 on the same stage I was on and I was getting 15,000. Here's the thing, Cal, you can always negotiate down, right? Say you go into a meeting and you're asking, here's my virtual speaker fee.
Let's take a look at what dates work for you. You know, so you put the fee out there and then you ask for the date and then they'll say to you, Cal, wow, that's a little bit more than what I had budgeted. And that's when you say, great, great. What did you budget? What had you budgeted? Come on this journey with me. Each week when you join me, we are going to chase down our goals, overcome adversity, and set you up for a better tomorrow. I'm ready for my close-up. hi and welcome back i'm so excited that you're here with me so this has been an interesting week for me i'm launching my first ever well when you hear this i'm already gonna have done it but for me i'm recording this a couple days earlier i'm usually a few days ahead of you but right now i'm Almost a week ahead of when you're hearing this.
So I am conducting my first ever live workshop with a Harvard professor tomorrow for a group of people who have bought tickets to attend. I've never done anything like this before. Right. And this all stemmed from the pandemic happening yesterday. Speaking engagements canceled, revenue dropping. I launched this May mentoring program, which has evolved into me learning all about this online coaching seminar, masterclass, mastermind business that if you're like me, I had no idea was a business, much less it's multi billions of dollars. And actually more and more people are moving learning online, as I believe everyone is right now, right? So it's just how can we repackage our value prop and bring it to market virtually. Sounds simple, however, it's not. So my mentoring program was kind of, that was easier. It's me coaching people one-on-one and then once a week as a group, which is essentially what I did in corporate America. So that's easy, but this is different. Number one, because I've partnered with another person, right?
So anytime you partner with somebody else, you're gonna bring their strengths and talents, however, their uncertainty or questions or disagreements or whatever. The person I partner with is a wonderful human being. I absolutely love John. Amazing guy. So talented. But, you know, it's our first time working together in this capacity. We both want to deliver value, so it's taking up quite a bit of time. We've had some run-throughs. We've had a number of changes to the deck. We, you know... I've been in charge of the marketing end. And I'll tell you, marketing right now, there's so many things to look at, right? So yeah, I might have a career in sales and marketing, but everything is different now, number one.
Number two, I don't have a team of people to hand things to. So you have to assess in your day, where can I walk away from a few different things and invest time and effort into this right now? Because that's what I need to do. I needed to really get behind marketing. How am I going to market this? Who am I marketing it to? Who's the right fit? You know, can I get testimonials from him and I to share online? Can I target specific people? Are there people out there that could help me? Are there businesses I should be going after, which is sort of a new taking this instead of B2C, business to consumer, now taking it B2B, business to business is probably the better approach we're learning as we go. And I want you to know...
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Chapters
8 chapters
1
How can you repackage your value with confidence?
0:00–4:04
2
What mindset helps connect with global icons?
4:04–7:02
3
What is the fastest way to monetize trust into revenue?
7:02–8:24
4
How to lead pricing conversations without fear?
8:24–10:58
5
Why do your lowest-paying clients often demand the most?
10:58–13:11
6
How can fewer options create better sales?
13:11–14:47
7
What pitch strategy gets decision-makers to say YES?
14:47–28:35
8
How to effectively transition to virtual business?
28:35–57:43
Speakers
4 identifiedMore from Creating Confidence with Heather Monahan
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