Cal Fussman
speaker
57 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Cal Fussman’s voice in public audio — every appearance, attributed to the second.
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Appearances
Is there a way of thinking to not leave money on the table?
What a great introduction. Thank you.
The same view. I'm looking at you the same way. This time through Zoom. through the room, but this time you're actually closer. I think we're like 18 inches apart.
And you lifted me off the ground. I felt like a rocket ship as I was leaving your home. And now we've had this virus and everything has changed. And I feel like I'm in the booster rocket phase here. And I need the fuel to go off into space. And you are just the person to give it to me.
It worked so well. I was having my best year ever and really was poised. I was speaking for companies at conferences, going around the world, everything. It couldn't have gone better. And just as I was about to go off into the stratosphere, boom, this virus hits, every speaking gig canceled or postponed. And like you're suddenly looking around and what happened? Where do I go from here?
And I've come to realize I've got to go virtual. I've got to go through the computer, which was always one of my biggest fears. I'm getting better and better at it. Technology.
Technology has always been something that from day one has just knocked me off balance. The best way I have to describe it, when I first tried to get an email, I was on customer support for like four hours to just try and get an email. And the poor person on the other end, like half of the day was spent working with me, and he just doesn't get it. Like, what's wrong?
Like you've done everything you need to do and it's not working. And then we realized that I was putting like calfusman.com. I was spelling D-O-T. Oh, so you asked me why I'm a technophobe. It starts right there.
That is where I have to go. And as a matter of fact, the next place I move into, I am setting up like a Zoom studio so that I can communicate with all parts of the world. Because the reality is that once I started my podcast, I started to work this stuff pretty good. And I give people explanations how to do a podcast. So it doesn't scare me anymore.
It's just that every time something new pops up, that same old DOT com fear bubbles up in me. So having that number would be great. It's just great advice to have your help a quick touch away.
It's really simple when you know what you're doing.
See, that's the beauty of the last conversation we had is you just gave me the basics. I don't know that I could have handled more than the basics at that point. But the basics of Cal, you're going into hotels all the time. Next time you go in and every time you go in, I want you to ask for an upgrade. And you remember, I'm like fighting with you. I can't do that. What do you mean?
I just get an upgrade. And I did. And I got an upgrade.
I've been upgraded ever since. And when I don't get it, I'm not upset. I get it. which you warned me about. Don't take it personal. And you don't have to twist anybody's arm behind their back. Just ask nicely.
I love that. And I love the look on your face when you said it.
Oh, the Heather way.
I don't think I'm stuck because I've done some chats virtually and they've gone over very well. And I know two things. Number one, the way a company tells its story now is more important than ever because if you're not touching somebody or connecting with them, it's your story that's got to do the connecting. And so I know I can help people tell their stories. So there you have it.
I should be in a great place because I have what people need. Number two, I have pivoted. many, many, many times in my life. And I've talked to the icons who've shaped world history over the last 70 years and heard all about their pivots. So I'm actually a pretty good person to talk to about pivoting. And I have all the stories to make people think. So here I am. I have the
I have to rebrand it or reframe it and let people know what I'm doing so that I can sell. Because I was getting to this point over the last year where basically everything was incoming. I wasn't even having to go out and hustle for leads. I was getting as much as I could do. And then all of a sudden, it just stops.
So what would you say is the big move to make to let people know, okay, this is what I'm doing. If you need my help, I'm here. But now also, I got to figure out pricing. It's a whole, I don't know how this works. I don't know if these companies have any money.
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