Confidence Classic: SKYROCKET Your Success by Using THESE TOOLS At Your Fingertips with Melanie Borden
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Why should you always ask for what you want?
When I felt that things were shifting in my business and I wasn't getting the traction that I wanted, I realized I wasn't being specific about my offer and I wasn't saying I'm available to work. This is how I work and this is how you can work with me. And nine times out of 10, when I go on someone's profile or if I'm going through someone's content and they're saying it's not working, I look at them and say, it's because you're not asking for it. So always ask for what you want. Not to do it every day, but you should ask for what you want. Because if you don't, you're not going to get it.
i'm ready for my close-up hi and welcome back i'm so glad you're back here with me this week okay so you know it's so rare that i have someone on multiple times but today we are back on with my friend melanie borden let me give you a little background on my girl melanie she's the founder and ceo of the boarding group she utilizes strategies and tools she developed for herself to assist founders c-suite executives and leaders in aligning their real life expertise with their linkedin presence unlocking opportunities and building relationships at scale this is what she did
How can LinkedIn transform your personal brand?
for herself faster than anyone I've ever seen. Her work as a marketing executive naturally led her to recognize the potential of online marketing strategies in developing both corporate and personal brand. If you don't have a personal brand, let me tell you, you need one. The truth is you already have one, but start holding the pen and taking control of it. We're gonna get into that today. Okay, Melanie's expertise spans a range of areas, including marketing oversight, building in-house agencies, budgeting, strategic vendor utilization, enhancing digital footprints through social media, reputation management, online monetization, and managing advertising processes. She has been featured in publications such as Entrepreneur, LA Weekly, Good Morning America, Daily Mail, CXO Outlook.
There's so many here. I mean, I can't keep up. Wall Street Journal, that was a big one. And also Forbes Agency Council. Let me just say, Melanie, thank you for coming back on the show today. Thanks for having me back, Heather.
what people always want to know from you what is the latest and greatest on linkedin what do they need to be doing why do they need to be there help us cut to it okay so something that i've been seeing lately and it's constantly changing i always tell people when you're putting out content you want to focus on what is best for you but also be aware of the platform and the algorithm And it's constantly changing. And there's so many people who are talking about it. And when I say, you know, what's best for you, meaning the time supposed, et cetera. So for years, I religiously posted at 7 45 AM. I would be getting my kids ready from school, you know, doing drop-off and making sure that I'm still engaging with content at that set time for almost three years. I did that.
And then I got super busy and I said, you know what? I need to find a different time to start posting. And at first I was really unsure about it. And then now I've been posting consistently. After 3 p.m. in the afternoon, and my posts have been performing so well, and we're seeing the same thing with clients as well as video. Video has been doing really well and performing really well on LinkedIn too. And there's so much opportunity for every creator. It's like less than 5% of the people who are on the platform. It's a very low number, close to 1%. that are posting. So the opportunity is there for everyone, not just for someone who has a follower base, but literally for someone who's growing.
which is probably the majority.
You never perform well for me, Melanie. It's such a weird thing because my feed does well, but every time I posted a video, it's like, it's such an anomaly if it ever does well. It doesn't seem to.
One of the things that I started looking at was my analytics in terms of what topics were performing the best. And that's what I started doing the videos on. And I'll give you an example. Something that we deal with all the time, I know you deal with this too, Heather, are trolls. And we deal with this all the time.
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Chapters
6 chapters
1
Why should you always ask for what you want?
0:00–1:07
2
How can LinkedIn transform your personal brand?
1:07–3:59
3
What are the best strategies for handling online negativity?
3:59–7:52
4
How can you leverage LinkedIn for career growth?
7:52–12:13
5
What content should you create if you're just starting out?
12:13–19:22
6
How does AI impact content creation and efficiency?
19:22–39:31
Speakers
2 identifiedMore from Creating Confidence with Heather Monahan
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