Everyone talks about being “top of mind.” Very few people can explain how it actually happens.Chris Whitten has seen this challenge from every angle. He’s been a freelancer looking for work, an agency producer hiring creative partners, and now an executive producer working on brand partnerships. Along the way, he’s watched thousands of photographers, directors, producers, and creative professionals try to get his attention.Some succeed. Most don’t.In this Client-Side Conversation, Chris shares what actually works when you’re trying to build relationships, earn trust, and create opportunities with decision-makers.We explore how to stay visible without becoming self-promotional, what separates effective outreach from forgettable outreach, how to have a productive first conversation, and what people can do after that conversation to remain relevant when opportunities arise.Along the way, Chris shares examples from both sides of the table, including lessons learned as a freelancer, agency producer, coach, and brand-side executive.If you’ve ever wondered how creative professionals actually get hired, this episode offers a practical look at what gets attention, what gets ignored, and what keeps you top of mind.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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