In the commercial production world, most companies are built to win work and deliver great creative. But very few are built to understand whether that work is actually profitable.In this episode, James sits down with PJ Koll, CEO and co-founder of Timmy, to unpack the hidden financial blind spots inside production companies. From bidding and budgeting to staffing and real-time decision-making, the conversation explores why so many teams lose margin after the job is won, and what it takes to fix it.Drawing on decades of production experience, PJ shares how Timmy was built to connect the full lifecycle of a job into a single system, giving producers and executives clarity into the impact of every decision as it happens.This is not a conversation about tools. It’s a conversation about how production companies operate, where they break down, and what it takes to run a smarter, more profitable business.

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