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Crushing Club Marketing

Bold Leadership: How Robert Sereci Drives Innovation at Medinah

11 Jun 2018

Description

Robert Sereci has a unique background and a unique approach to leadership as the general manager at Medinah Country Club, just outside of Chicago. Medinah has hosted three U.S. Opens, two PGA championships, and the 2012 Ryder Cup matches, yet some of the outside-the-box things he's done to build the brand have caught the attention of people inside and outside of the club industry. Who else would add a chicken coop and a food truck to one of the nation's great private clubs? Robert is a results-driven service provider who believes the success of Medinah has to go deeper than its golf pedigree.

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