You've seen them on websites and whether you choose to use them or not "Chatbots" and text communication is here to stay for the foreseeable future. On the good side, text and chat can simplify your life as a website visitor, improve your efficiency and filter out your best prospects for membership. On the other hand, it can feel cold and impersonal. And yet, we're learning how to use them to get what we want without having to wait. So what's the secret? Originally recorded coming out of the throughs of winter, Evan Dean from HubSpot helps us understand conversational marketing and how chatbots work best in business. You may bristle at the topic, but remember the next generation members would rather text than talk!

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