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Crushing Club Marketing

From Committee-Led to CEO Driven: Modernizing Private Club Leadership

05 Feb 2025

Description

In this episode, we chat with Dave Porter, CEO and GM of Greystone Golf and Country Club, about how he transformed his club's governance from a traditional committee-based structure to a CEO-led model. Dave shares his journey of building trust, empowering staff, and creating a more efficient decision-making process that's helping the club thrive. Key Moments: Setting the Stage [00:00:00]: Ed introduces the challenges of traditional club governance and why change is needed in today's competitive landscape. The Early Days at Greystone [00:05:01]: Dave discusses his initial requests when hired, including changing how committees report and operate within the club structure. Building Trust [00:11:05]: Insights into how Dave gradually built trust with members and staff through focus groups, operational changes, and transparent communication. Pandemic Innovations [00:03:48]: Discussion of creative member engagement initiatives during COVID, including the still-popular sunset cart cruises. Committee Evolution [00:15:15]: Dave explains how he streamlined committees from 12 to a more focused structure, making them advisory to management rather than the board. Culture Creation [00:40:23]: Exploration of how the new structure enables better staff culture, using the example of "Wimbledon on the Green" event to show improved interdepartmental cooperation. Leadership Qualities [00:43:54]: Discussion of what GMs should consider before pursuing a CEO model, including risk tolerance and leadership style. Member Communication [00:17:16]: Dave shares his approach to keeping members engaged through informal channels like "Happy Hour with Dave" instead of formal committees. Board Meeting Changes [00:32:40]: How board meetings evolved to become more strategic and focused on big-picture items rather than operational details. Final Thoughts [00:50:34]: Dave emphasizes the importance of staff retention and positive culture in creating sustainable club operations.

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