Transforming Internal Communication to Drive Member Engagement

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Recorded30 Apr 2018

Publishercrushingclubmarketing.libsyn.com ↗

Handlerec:9722693

Show notes

How does a club with more than 130-years of history transform its member communication and drive engagement? With tremendous vision, team buy-in and persistent commitment to execution and member benefit. That's what Jackie Singleton and the team at The Country Club in Brookline, MA learned when shifting their member communications. In this episode, we talk to Jackie about what prompted the change, how The Country Club made it possible and what they've done to get staff buy-in.

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