Today, we brainstormed to give Ironman (at least) 10 great ideas to increase excitement, revenue, and branding at their races. We talk about ways to increase age grouper engagement and retention. We get into on course changes to make the races tougher, more memorable, and safer. We look at getting the fans more invested and involved. Some of these are a little out there, but all good ideas start with a seed and maybe someday soon you'll see some of these thoughts feathering their way into the Ironman ecosystem. Topics: Elite Age Groupers Age grouper recognition Tougher Races Spectator engagement and eduction Rolling starts, wave starts, mass start options. Split awards at age grouper level Parimutuel betting Spectator points Human interest stories Amping up the crowd for late finishers Tri Club Championship format Comedians Retention wins Mike Tarrolly - [email protected] Robbie Bruce - [email protected]

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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