#165: Zak Manhire on Web3 Loyalty, Memberships and Fr0ntierX

Zak Manhire is the Co-Founder & Chief Revenue Officer at Fr0ntier X. Zak is a true partnership expert and led Costa Coffee’s commercial strategy and was Commercial Director for EMEA at Monster Energy closely working alongside TCCC. Most recently, he was Chief Commercial Officer for a portfolio company within The Foresight Group. Zak has experience with an endless list of major brands such as Adidas, Coca-Cola, Red Bull, Starbucks, and Uber. In this conversation, we discuss:- Starbucks x Polygon partnership- Knowing your customer- Peter Principle- The drink industry- Pivoting in business- Partnership with LG electronics- Digital mirroring- Making people feel like a shareholder- Music related industries- Fractionalizing subscriptionsFr0ntierXWebsite: fr0ntierx.comTwitter: @Fr0ntierX Discord: discord.gg/fr0ntierxZak ManhireLinkedIn: Zak Manhire  ---------------------------------------------------------------------------------  This episode is brought to you by PrimeXBT.  PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.  PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.  Code: CRYPTONEWS50  This promotion is available for a month after activation. Click the link below:  PrimeXBT x CRYPTONEWS50

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