#190: Darren Glover, VP of Gaming at VaynerSports, on Web3 Gaming and Content Creation

Darren Glover is the VP of Gaming at VaynerSports (Gary and AJ Vaynerchuk’s sports agency), where he oversees gaming talent representation and web2 / web3 gaming consultation.Darren is a lifelong marketing and brand-building innovator. He’s obsessed with understanding today's consumers and finding the most valuable ways to talk with them. His experience comes from working with professional athletes, Fortune 500 consumer brands, live streaming platforms, gaming publishers, and gaming content creators.In this conversation, we discuss:- Staying culturally relevant- How the current e-sports model is broken- Finding new ways to innovate and reach consumers- The dairy industry is the most successful marketing campaign ever- Fortnite new chapter launches- Each social media platform has its own language- NBA, NFL talk - Championship predictionsVaynerSportsWebsite: vaynersports.comTwitter: @vaynersportsLinkedIn: VaynerSportsDarren GloverTwitter: @ThisIsDgloveInstagram: @thisisdglove   ---------------------------------------------------------------------------------  This episode is brought to you by PrimeXBT.  PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.  PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.  Code: CRYPTONEWS50  This promotion is available for a month after activation. Click the link below:  PrimeXBT x CRYPTONEWS50

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