#220: Yang Adija, SVP at Warner Brothers Discovery Sports, on Bleacher Report Watch To Earn and Identifying Trends

Yang Adija is SVP, Digital League Business Operations, Growth & Innovation for Warner Brothers Discovery Sports. He is responsible for managing the overall business operations and daily execution of strategic and tactical initiatives for digital league partnerships with the NBA and NCAA. In addition, Yang leads WBD Sports’ innovation efforts, leading to the development and launch of Blocklete Games, an original IP franchise built on the blockchain, and the organization’s industry-leading NFT efforts.In his previous role, Yang was VP, Business Operations and Strategy for Turner NBA Digital, in which he managed NBATV, NBA.com, the NBA App and NBA League Pass and worked closely with the League on communication and execution of new business development deals, strategic partnerships, and product initiatives.In this conversation, we discuss:- Watch to Earn- Navigating risk- Identifying and hopping on trends before they become consensus- B/R Watch to Earn (B/R W2E) is the first of-its-kind online experience and trivia game that rewards Fans for tuning into live television on TNT- Rolling out Watch to Earn - looks, feels, and plays like native web2 tech, using web3 tech- Climbing the ranks at publicly traded companies- The WBD Sports umbrella consists of sports programming TNT and TBS and digital channels on Bleacher Report, NCAA.com, NBA Digital- Managing digital league partnerships- Leaning on multiple demographicsWarner Brothers Discovery SportsWebsite: discoverysports.comTwitter: @WBDsports @eurosportLinkedIn: Warner Bros. Discovery Sports Yang AdijaTwitter: @YangAdijaLinkedIn: Yang Adija, MBA  ---------------------------------------------------------------------------------  This episode is brought to you by PrimeXBT.  PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.  PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.  Code: CRYPTONEWS50  This promotion is available for a month after activation. Click the link below:  PrimeXBT x CRYPTONEWS50 

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