Are you getting results from your email marketing for just pennies on the dollar? Join host Steve MacDonald as he delves into the world of email marketing with renowned expert Chip House. As a three-time B2B SaaS CMO and the CMO of Insightly, a leading marketing automation CRM tool, Chip brings a wealth of knowledge and experience to the table. In this episode, they explore successful email marketing strategies, the importance of measuring ROI, and the role of engagement metrics in campaign evaluation. Discover how to create quality content, build trust with your audience, and leverage post-click engagement for optimal results. Whether you're a seasoned marketer or just starting out, this podcast will provide valuable insights to enhance your email marketing campaigns.“I've heard marketing automation touted before as a time saver—just set it and forget it. But I think if you're approaching marketing that way, you're doing it wrong. You need to be looking at the engagement metrics at every area of the journey and using it to personalize more and more.” - Chip House

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