A CRO’s POV on Embracing Disruptive Sales Strategies

Anuj Kumar is a former and current Chief Revenue Officer (CRO) with extensive experience in sales and leading global sales teams. Anuj believes in disruptive sales, where you challenge the status quo and provide value that goes beyond what customers can do themselves."My definition of disruptive sales is everything you know about how you procure, how you support, how you keep your customers happy and is completely different than every other company or every other method of actually interacting with another company." - Anuj KumarAnuj talks about how sales velocity, not just speed, is the key to success in sales. It's about moving in the right direction and focusing on quality interactions rather than quantity. One meaningful meeting can be more impactful than a thousand calls.Follow Anuj Kumar on LinkedInFollow host Steve MacDonald on LinkedIn

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