Episode #228:David Reid, CTO & CMO at NOV, shares how enterprise leaders grow by combining near-term cashflow discipline with long-horizon innovation. He explains why corporate groups often reject ideas they did not create. He shows how trust and relationships win complex deals. He closes with practical ways to build healthier, higher-performing teams.“The difference between good and bad strategists is that some people understand this concept, or recognize it as a weakness and compensate for it. You’re always doing something that pays us now so that we can do the big stuff later. It’s a split brain that you need.” – David ReidThis episode explores how leaders can balance innovation and sustainability by pairing entrepreneurial vision with disciplined execution. David also uncovers why internal ownership and trust-based relationships are essential to turning big ideas into scalable growth.Follow David Reid on LinkedInFollow host Steve MacDonald on LinkedIn

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