Today’s guest is Polo Aristoy, an experienced marketing professional with a unique background in both B2C and B2B. He has worked as an analyst and consultant for companies like Procter & Gamble and Nielsen. He has also served as the CMO of a professional soccer team and has worked with FinTech companies in the B2B world. "The adherence and dedication of a company to content becomes a muscle in the company and used internally by every salesperson, copywriter, and every employee within the company to slowly start developing that storytelling muscle, and it becomes then easier and more of a commonality and a common practice." - Polo AristoyIn this podcast interview, Polo sheds light on the complexities of B2B marketing and the need for more emotion. B2B marketers must prioritize brand, develop their storytelling muscle, and create a consistent and impactful message throughout the customer journey.Follow Polo Aristoy on LinkedInFollow host Steve MacDonald on LinkedIn

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