Jessica Zall is the Chief Marketing Officer of Percent, a company that has created a private credit marketplace. With over 20 years of experience in the financial services and financial technology industry, Jessica has worked with big names such as JP Morgan, Thomson Reuters, and Refinitiv. She brings a mix of corporate organization and entrepreneurial spirit to her role, focusing on client acquisition, nurture, retention, and overall company growth."Marketing is sales. It's a different type of sales that people can self-select into." - Jessica ZallLearn more about how marketing will continue to evolve and play an even greater role in driving growth and retention. Chief Marketing Officers are becoming Chief Growth Officers, highlighting the increasing responsibility and importance of marketing in today's digital landscape. As buyers continue to self-select into the customer journey, marketers must adapt their strategies and content to meet their evolving needs. By staying agile, creative, and customer-centric, marketers can continue to steal time from buyers and drive business success in the years to come.Follow Jessica Zall on LinkedInFollow host Steve MacDonald on LinkedIn

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