How to Double Down on Your Most Profitable ICP

💡 Jonathan Metrick, Chief Growth Officer and Partner at Sagard, shares invaluable insights into the importance of focusing on a profitable Ideal Customer Profile (ICP) as a strategic approach to sustainable business growth. This interview emphasizes understanding and doubling down on your most profitable customer segments, especially in changing economic conditions where profitability is prioritized over mere expansion.💡"  Not having a clear sense of what is our superpower, what are we doubling down on, what are we going to be best in class at, is a really important item to note, because as you scale, you have to continue to get better at that thing and eventually become best in class in the world at it." - Jonathan MetrickJonathan delves into the principles of constructing a profitable ICP, stressing the need for companies to analyze their market fit, customer retention, and profitability metrics. He also discusses the critical need for internal alignment within go-to-market teams and how the right data can bridge these gaps. Amidst the ongoing shifts from aggressive growth tactics to more calculated, sustainable strategies, Jonathan provides a roadmap for companies looking to navigate this change effectively.Follow Jonathan Metrick on LinkedInFollow host Steve MacDonald on LinkedIn

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