How to Take Win Rates from 25% to 50%

Episode #207:Courtny Cloeter, Chief Revenue Officer at OneSource Virtual, explains how reframing growth expectations fuels accelerated success. He emphasizes the importance of continually revisiting real customer value, engaging deeply with feedback, and cultivating a culture that welcomes constructive feedback. Courtny shares how using the “so what” test prioritizes high‑impact initiatives. “You have to build a culture within the company and leadership team to embrace challenges, friction, professionalism, and constructiveness, and to foster an attitude that always asks why these things are going to grow the company. Don’t accept that hitting your goal or 15 percent growth year over year is a good thing. Challenge it. Try to be that person you know who hits 50 percent.” - Courtny CloeterCourtny Cloeter underscores that scaling today demands ambitious goals, unmatched customer value, and strong internal collaboration. He argues it’s about reshaping expectations and setting the bar higher than supposed limitations. He also emphasizes the importance of continuous customer engagement and aligned teamwork as the key to industry leadership.Follow Courtny Cloeter on LinkedInFollow host Steve MacDonald on LinkedIn

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