💡 Tom Venable, Chief Commercial Officer at Aprios Customer MFG, delves into how businesses need to realign their go-to-market strategies to fit the digital age. He shares his extensive knowledge of how the buying journey has shifted over the years and why understanding this change is crucial for B2B companies aiming to remain competitive.💡"Keep your content relevant. Keep it fresh, new, entertaining, and fun. Give your target market content they can use to improve their lives and build trust." - Tom VenableTom highlights the transformative impact of digitalization on B2B buying, driven by the internet and evolving customer needs. He stresses the importance of a seamless, self-service experience like B2C, requiring strategic content development. Building trust through valuable, industry-relevant content is essential. The episode offers insights on adapting to change, leveraging AI, and staying competitive in a dynamic market.Follow Tom Venable on LinkedInFollow host Steve MacDonald on LinkedIn

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