Our Land-and-Expand Strategy Is Broken

💡 Vidhya Srinivasan, Chief Product and Marketing Officer at Magnit, discusses how companies miss massive revenue gains by fixating on new customer logos. She emphasizes the urgency of building greater trust with existing clients to expand deals more efficiently. She pinpoints the role of collaboration across sales, marketing, and product in guiding the entire customer lifecycle. She invites leaders to rethink land-and-expand as a long-term growth engine. 💡“It’s really important that people don’t think only about landing, because the company’s job doesn’t end once you land the customer.” – Vidhya SrinivasanA thoughtful conversation that delves into how personal passions can fuel professional innovation, bridging multiple disciplines to deliver tangible client outcomes. Through her lens, we explore the synergy between marketing, engineering, and product leadership, highlighting the strategic importance of listening to customers at every step. Expect insights on unifying teams around shared goals and building deeper relationships that drive sustainable growth.Follow Host Steve MacDonald on LinkedInFollow Vidhya Srinivasan on LinkedIn

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