Episode #296:Giuseppe Colucci, Chief Growth Officer at Textbroker International, shares how AI disruption forced his company to rethink its business model, reposition its growth strategy, and rebuild around evolving customer needs. He explains why traditional approaches to SEO, visibility, and transactional selling are losing effectiveness in the AI era. The conversation also explores how trust, customer conversations, and brand sentiment are becoming essential to sustainable growth after disruption.“When AI disrupted our business model, we had to rethink how we would survive, reposition ourselves in the market, and adapt to a completely different growth environment. The only way we could do that successfully was by talking directly to our customers.” - Giuseppe ColucciThis episode explores how B2B companies must reinvent growth as AI reshapes customer behavior, search visibility, and trust. Giuseppe explains why adaptability is now a survival skill, why customer understanding matters more than ever, and why businesses can no longer rely on legacy growth models. He also highlights how companies can reposition themselves strategically by listening deeply to customers and building stronger brand credibility in AI-driven markets.Follow Giuseppe Colucci on LinkedInFollow Steve MacDonald on LinkedIn

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related