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C-Suite Sales & Marketing Perspectives

The C-Suite’s Most Overlooked Playbook for Creating Growth

26 Sep 2025

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Episode #219: Jereme Baker, Founder & CEO at Baker Law Group, and Maureen Berkner Boyt, Founder & CEO at C2IQ Inc., share why people are the lifeblood of growth. They detail how culture, values, and incremental improvement keep teams thriving. They also discuss the data and skills behind change resilience. Together, they demonstrate how human connection can become a competitive advantage.“If you want to succeed in business, if you want to grow, if you want to be profitable, you have to center it around the humans.” - Maureen Berkner BoytThis episode explores how culture, values, and resilience to change contribute to sustainable growth. Jereme and Maureen share practical ways to hire for fit, build connections, pace change, and utilize AI to automate routine work, allowing people to focus on higher-value outcomes.Follow Jereme Baker on LinkedInFollow Maureen Berkner Boyt on LinkedInFollow host Steve MacDonald on LinkedIn

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