The CRO of the Year & CMO Talk Growth & Alignment

The alignment between marketing and sales is a perennial challenge for B2B companies. However, Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO) have shown that overcoming this challenge and creating a successful partnership is possible. They have built a high-performing team committed to their client partners' success by fostering trust, collaboration, co-ownership, and a shared vision."We have a culture of freedom and responsibility. Not every company has that, but we tell our entire team on a periodic basis, remember that you have the freedom to do whatever it is that you want within the constraints of what we're trying to accomplish here." - Shawn Conahan, CRO of the YearThe unique compensation structure at Wildfire, which focuses on long-term incentives, has helped to create a culture of collaboration and a commitment to the ongoing success of their clients, whom they call partners. This, combined with their open communication, daily standups, and a POV that the real work with clients only starts at the close of a deal from sales, is all part of the unique perspective that drives their success.Follow Shawn Conahan on LinkedInFollow Tristan Barnum on LinkedInFollow host Steve MacDonald on LinkedIn

There are no comments yet.

Please log in to write the first comment.